Granola Bars for Kids Launch with a Promise
KIND Healthy Snacks (KIND) introduces a line of KIND KIDS chewy granola bars. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back.
The money back offer comes as parents struggle to get their kids to embrace healthy eating. According to a new survey fielded by KIND, more than 1/3 of parents said that finding healthy options that their kids will eat is the most stressful thing about packing lunch, and almost half (48 percent) said that their child brings home a healthy snack from their lunch at least once a week.
"We know how hard it is for parents to find healthy options that their kids will actually eat. That's why, when crafting KIND KIDS, we intentionally balanced nutritious ingredients with delicious flavor to ensure the bars would be a lunchbox win for everyone," said Jon Lesser, vice president of marketing at KIND. "If we're wrong and kids don't love the taste, we'll give parents their money back."
KIND KIDS bars come in three flavors: Chocolate Chip; Peanut Butter Chocolate Chip; and Honey Oat. The gluten-free bars have 25 percent less sugar than the leading kids granola bar; 100 percent whole grains; and do not contain any artificial flavors, colors, preservatives or genetically engineered ingredients.