PaperWorks’ PacDev Design + Innovation team was tasked with designing a fast food carrier for KFC Canada that could transport three, 54-oz. buckets. The objective was to design a structure that met the performance, assembly-at-retail and aesthetic requirements. The solution was an innovative, proprietary paperboard structure which uses carrier’s base, plus two additional “platforms,” to create placement positions for each of the three 54-ounce buckets. The end result was a stackable, supported carrier that holds the three buckets in position, promotes the brand, enables venting, assembles quickly and offers an easy way to transport the food home. 

For Proctor & Gamble’s Magic Eraser clubstore pack, PaperWorks produced an innovative folding carton solution. The front of one carton was mated with the back of a second to create a 360 degree billboard. The front of pack features a die-cut window that displays the product. Usage instructions are on the side panel. The new solution eliminates several packaging components (thermoformed tub, lid, labels and corrugated trays) used previously. The use of multilevel sculpted embossing on the product image, along with embossing of the product name, enhance the carton. Further, a UV spot gloss coating was added to the embossed areas to add shimmer and shine.