This isn’t quite relevant to packaging, per se, but for branding and marketing purposes, I feel the need to mention the various television commercials I’m hearing with oldies and classic rock songs. It really hit me this past year. I say “hearing” because I’m not sure if I actually see the commercial. I may be washing dishes, eating dinner or doing laundry with the TV on for background noise, but be sure that when one of these songs come on, I’m singing along.
JCPenney’s recent commercial uses Redbone’s classic, “Come and Get Your Love”; while one Cadillac ad, released on Super Bowl 2018, features Led Zeppelin’s “Rock and Roll.” Dodge offered a double whammy with Deep Purple’s “Smoke on the Water” along with Nazareth’s “Hair of the Dog.” Pepsi is known for its commercials in song — most notably with Michael Jackson’s “Billie Jean” and the hair fire incident on stage. The beverage giant also brought The Rolling Stones’ “Brown Sugar” as well as “Born to be Wild” by Steppenwolf to TV.