“You want to do what? With whom?” Those were some of the first questions asked when I suggested we host a farm and canning facility tour for a group of skeptical online influencers.
“What if they write something negative?” I acknowledged that possibility and explained that the influencers I had in mind are skeptical of canned foods (based largely on misinformation) but are also open-minded. This was an opportunity to introduce them to the people involved in growing and canning food — real people, not celebrity spokespersons. Inviting them to see for themselves how food gets from a farm to a steel can would help to dispel the myths. The concept was approved as part of a much broader engagement initiative to build trust in cans and can linings.