Comvita Manuka Honey Celebrates Anniversary with Redesigned Packaging
Comvita, a New Zealand-based global leader in Manuka honey, celebrates its 45th anniversary with new packaging across North America, and illuminating “Real Manuka” in a campaign aimed at educating consumers on what to look for when purchasing honey.
The honey packaging's refreshed look features elevated and sophisticated darker earth tones and gold to echo the gold standard of the product and complement the natural hue of the prized New Zealand export. Comvita’s UMF Manuka Honey rebrandshows off its raw, wild and unpasteurized attributes, includes its MGO levels and nods to its rich heritage with a message from living co-founder Alan Bougen on the back. The new package design is differentiated from other brands in the competitive Manuka set. In addition, Comvita is now the only Manuka Honey that is certified gluten-free by GFCO.