Roberts PolyPro, a product brand of ProMach, has launched its next-generation craft-beer can carriers. A key new feature of the new carriers is the ability to place customer branding or messaging directly on the carrier.

Brewers can order custom tooling featuring their company logo or their product brands as well as custom colors or unique messaging to promote charity events, seasonal, and one-off brews. 

The next-gen carriers provide secure holding strength combined with an easy-release design that makes removing cans from the carrier simple and easy. These patent-pending carriers are available in four- and six-pack configurations with standard and custom colors for slim, sleek, standard, and 16-oz. cans.

The new carriers hold cans securely until consumers are ready to enjoy them. The easy release design features two small retention tabs that when pressed by the consumer,  release a can from the carrier. This eliminates the struggle of pulling a can from carriers that use a complete 360-degree plastic ring to hold the can.

Roberts PolyPro carriers feature an open-top design, which promotes evaporation of condensation and minimizes the consumption of plastic, lowering carrier cost. The carriers are 100 percent recyclable.