Roberts PolyPro (, powered by Pro Mach showcases innovative, eye-catching can carrying handles for two, four, and six packs of craft beer. Craft brewers can opt to hand apply the handles and later, as sales increase, invest in a Roberts PolyPro handle applicator. The handles are more sustainable and affordable than old style handles, thanks to reducing by 30% the amount of plastic required to mold them. 

“Tabs that push to hold and lift to remove give the new handles their distinctive appearance,” saya Richard Brothers, product manager, Roberts PolyPro. “We know that craft brewers want to convey distinctiveness. We designed these new handles with that intent. When people view these handles their first reaction is to reach out and touch them. What better way to capture product attention on crowded store shelves?”

The handles, that were developed in 2016, are available in any Pantone Matching System (PMS) color. Brewers can choose a vibrant PMS color that most attractively complements the can’s graphic design. These new high density polyethylene (HDPE) handles are 100% recyclable. On outings, the handles can be reapplied to cans for convenient carrying home to refrigerators for unopened cans or to recycling bins for empties. The handles allow the cans to be closely stacked for efficient packing.