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Founded in 2014, Creature Comforts Brewing sought to address the perennial marketing problem of differentiation by taking a business-savvy approach to packaging.
Two Roads Non-Alcoholic Juicy IPA will launch this week in 12oz/6-Packs in CT, NY, MA and RI, with plans to expand as awareness and demand for the product increases.
Ardagh Group, Glass – North America, a division of Ardagh Group, recently hosted a Sustainable Brewing & Packaging event at its Wilson, N.C. facility. Craft breweries from North Carolina, government agency officials and representatives from other supply chain businesses gathered to discuss sustainability and recycling initiatives.
The rise of e-commerce, information technology, and growing sophistication of consumer preferences and behaviors are converging to open a new frontier for brand owners.
The buzz of craft beer seems finally to be fading. While on its surface the category may appear bubbly, over a decade of consistent double-digit growth has led to an oversaturated selection of brands on shelves.