Today the federal court ruled in favor of Stone Brewing in a trademark dispute filed four years ago. Stone filed the lawsuit against MillerCoors (now ) for illegal use of Stone's registered STONE trademark after the company rebranded its Keystone beer as STONE. During the time of infringement, reportedly sold more than of Keystone beer branded as STONE. The three-week trial took place before U.S. District Judge and an eight-person jury.
Stone Brewing is the nation's 9th largest craft brewery, and in 2020 it produced 347,000 barrels of beer, only 0.5% the volume of beer produced by.
"From the moment our team saw Keystone's intentional theft of the STONE trademark, we believed this day would come," explains, Stone Brewing CEO. "We are committed to doing everything in our power to protect the incredible reputation of the Stone brand and the passionate team who built it. We'd like to thank the team at BraunHagey & Borden LLC for their representation of our case. They put their heart, souls and talent into it, and we couldn't have asked for anything more than that."
Stone Brewing co-founderadds, "This is a historic day for Stone Brewing, and for the craft beer industry. threatened our heritage, but we stood up to that threat. They will put the 'Key' back in 'Keystone' ending their hostile four-year co-op of the Stone name. Cheers to our legions of fans, friends and supporters who believe in the good that craft beer brings. This is your win too."
Stone was represented by the law firm BraunHagey & Borden LLP, a litigation boutique based in and New York.