Conceptual Sustainable Packaging for Beauty Products
The IPL Packaging design team, motivated to explore creative ideas centered on 100 percent sustainable premium eco-cosmetic and beauty product packaging, created a bespoke cosmetics gift pack solution called GROEN that ticks all the boxes in terms of biodegradable brains and beauty.
The team used sustainably sourced rigid board as the chief material for the pack and also designed and produced naturally dyed paper pulp fitments (and used water-soluble glue) to house the individual products contained within the gift box.
“On the outer cover, brand details are reflected by means of simple, elegant emboss with no ink coloring or printed branding,” explained Lead Graphic Designer, Caylin van der Walt. “The products themselves are contained in a secondary box, with a double closure paper lid providing a secondary reveal, and a natural fiber ribbon aiding with release of the cosmetic containers.”
A natural, undyed leather strap serves as an additional closing mechanism and adds to the overall premium, yet artisanal look and feel of the end product.