

Awareness of sustainable packaging is tied to consumers’ daily lives, so it follows that their understanding of sustainability is tied to the back-end environmental impacts of a package (typically, by what happens to it after they use the product at home), as illustrated in these examples.
The exercise was conducted in preparation for Hartman Group’sMarketing Sustainabilityreport, which looks at bridging the sustainability gap between companies and consumers. The full report can be foundhere.