Authentic: Tarts & DandiesThe concept Tarts & Dandies is reflective of the Art Nouveau style of La Belle Époque with its illustrious posters and organic filigree. The package captures the heritage of the spirit’s heyday and gleans inspiration from the elegant accoutrements used in the ceremonial service of drinking absinthe.
Pure: Mortier & PilonThe concept of Mortier & Pilon is inspired by absinthe’s medicinal origins and natural herbal ingredients. The package is reflective of an apothecary-style bottle with glass stopper and metal nameplate. The name is French for ‘mortar’ and ‘pestle.’
Mystical: SarabithiaInspired by the fable of the green fairy, this theme hints at the illusion that the spirit will take you on a journey to a mythical world. Sarabithia captures the essence of fantasy with its elfish details-a vinework necklace, finial closure, and a tree hollow-inspired black label with arched brow. The green fairy is applied as a holographic stamp enabling her illustration to glow.
Exclusive: Paradox and L'OR
Paradox’s graphics are a personification of this misunderstood spirit through the depiction of ornamental gateway with labyrinth details. L’OR’s use of “140” communicates the proof of the alcohol while suggesting that it could be an exclusive address to a speakeasy. As absinthe is commonly served by drizzling chilled water across a sugar cube resting on a slotted spoon, L’OR’s cap includes a component that converts into a slotted spoon which promotes the celebrated ceremonial ritual.
Uninhibited: EnchantThis theme conveys absinthe’s alleged status as a beverage with psychotropic effects and as the catalyst to introspection, self-expression, pleasure and satisfaction. The concept of Enchant suggests the psychedelic effect of this intoxicating spirit and its ability to release inhibitions. The faceted nature of the bottle creates various reflective interpretations, conveying a premium look similar to fine crystal stemware. BP
Peter Clarke is the founder and CEO of Product Ventures, renowned design agency to the world’s leading companies and their best known brands. Clarke has been called “the packaging design guru” by BrandWeek. He is sought after by the media and has been featured on CBS ’ The Early Show, Fox Business News, and as a design blogger for Fast Company.