As vice president and global design officer of Procter & Gamble, Phil Duncan is responsible for the brand and design of thousands of products distributed all around the world. He has a design team numbering in the hundreds. With such a large organization, and with such extensive responsibilities, Duncan has mastered the art of management-one necessary part of his job is to lead and inspire his team to do stellar branding work.
As vice president and global design officer of the biggest consumer goods company in the world, you have quite an extensive in-house design group. How do you inspire your team to do great work?
What did you want to be when you were young? What did you imagine your life was going to be like?
I’d say the first career I considered was architecture. It seemed like a smart choice. My dad worked for the same company for 30 years, so his mantra was, “Find something you think you’ll be good at. That’s what you’ll be for the rest of your life.”