This artistic chord runs throughout the brand; the customer becomes the artist with the power to create her very own yogurt masterpiece. Rather than rolling out dozens of mediocre and unmemorable yogurt flavors as most competitors do, Pinkberry perfects just a handful of flavors, many of which are seasonal. And so the focus is on Pinkberry’s dozens of exquisite toppings, ranging from the freshest hand-cut fruits to Belgian chocolate, nuts, cereals to Italian caramel sauce. Pinkberry encourages artistic “pairings,” elevating the importance of quality and refined tastes, while also leaving room for the endless masterpiece possibilities for those artists who might be a bit more on the Jackson Pollock side.
Graduating from Art Center Pasadena, Yolanda 'Yo' Santosa began her career designing main titles for film and television projects like 300, Desperate Housewives and Ugly Betty. She loved storytelling and couldn't ignore a growing fascination for branding; so in 2006 she acquired the then infant Pinkberry account and founded Ferroconcrete. With her recent network redesign of TBS, Yo has come full circle, turning Ferroconcrete into a unique, full service branding and motion design firm. With her latest endeavor, she has ventured out to create her own retail brand - früute, a contemporary West Hollywood pastry shop serving handcrafted mini tarts. Yo has earned numerous accolades, including three Emmy nominations, and is sought out as a national guest speaker and branding expert.