Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.

Limited-Edition Glenmorangie Holiday Pack Dazzles

Design agency ButterflyCannon created a limited edition holiday package for Glenmorangie Original single malt scotch whiskey designed to catch the shopper’s eye. The package morphs from a bright orange to a golden glow as you walk past; it appears to “flip” with the variation of light.
“Standout on a supermarket shelf at the festive time of year is a big challenge for any brand,” says Anne Phillips, senior brand manager, Glenmorangie. “ButterflyCannon have managed to create a stunning design for our signature expression which is eye catching and amplifies the brand’s key colors, the watermark patten.”

Package design: ButterflyCannon Ltd., www.butterflycannon.com

Kleenex Cool Touch Tissue Soothes on Contact

Kleenex Cool Touch tissues release a cool sensation designed to soothe a sore nose on contact. To convey this benefit, designers used a holographic brushed aluminum pattern tinted with a blue hue that hints at the cool, soothing feeling. 

Package converting: Graphic Packaging, www.graphicpkg.com

HoloPrism holographic paper: Vacumet, www.vacumet.com

Blown PET Bottles with Optical, Tactile Effects

A German plastic packaging company can now manufacture multicolor PET bottles on conventional stretch blow molding equipment, allowing brand owners to create blown PET bottles with new optical and tactile effects. The bottles can be blown in various color combinations or in transparent and color combinations. Tactile effects like soft or anti-slide gripping zones are also under development. Brand and product protection can be improved through hidden security pigments.

Multi-colored PET bottles: GIZEH, www.gizeh.com