Six degrees of inspiration

Finding new ways to inspire consumers is tough in any economy. But in this one, it can feel like an uphill climb...wearing a 50lb backpack…with a pebble in your shoe.

Let the stories of these six consumer packaged goods professionals-our brandinnovators 2009-spur you on. In various roles, they’ve incorporated sustainability into package development, elevated design’s role in staid corporate settings, unified a portfolio through a redesign and created packaging that’s connected consumers with a fledgling brand. Their successes are a testament to keeping packaging at the forefront of brand marketing.

Think of the following pages as a source of fuel for your own packaging initiatives. Before you know it, you’ll be winning over frugal consumers and, even in this rocky market, inspiring them to rethink your brand.

Our BrandInnovators 2009 are:
Moira Cullen > The Hershey Co.
David Glasser & Cheryl Thomas > First Juice
Melinda Creswick > HP's Imaging and Printing Group (IPG)
Trevor Bynum > Whitewave Foods
Eric Hudson > Preserve
David Butler > The Coca Cola Co.