Editorial: Where Design + Stategy meet
As we do each year, we’re bringing together retail executives and consumer packaged goods marketers, along with their package design and development teams, to offer real-world examples of the powerful influence packaging has on consumer buying decisions-a critical objective in today’s tight economy.
There are an abundance of conferences about packaging, and even more about branding. But with corporate travel budgets limited, it’s important to understand how this conference brings the disciplines of marketing and design together in a way no other event does. PACKAGING THAT SELLSbrings to life the trends, topics and brands we cover inBRANDPACKAGING every month, identifying the ‘sweet spot’ between design and strategy that every marketer is trying to target in this tough economic climate.
Keynote presenters for thePACKAGING THAT SELLS conference include:
* Tom Szaky, founder and CEO, TerraCycle: Modeling his company to make consumer products out of packaging waste, Szaky has worked with Target, Kraft, Honest Tea and Stonyfield Farm, among others, to turn the concept of sustainability on its head.
* Moira Cullen, senior director of global design, The Hershey Company: An influential voice on branding, Moira is responsible for setting global design standards, building a global design function and strengthening Hershey’s internal design culture and external reputation.
AttendPACKAGING THAT SELLSto learn and interact with other brand managers, brand marketers, and package design and development teams interested in the increasingly vital link between packaging and the brand. To register for thePACKAGING THAT SELLSconference, please visit www.packagingthatsells.com or call 800.337.8989.