A New Dawn

Procter & Gamble has launched Dawn Simple Pleasures in a bottle with a separate air freshener that is attached to the base and activated when consumers release a tab.

Procter & Gamble has launched Dawn Simple Pleasures in a bottle with a separate air freshener that is attached to the base and activated when consumers release a tab. “We are always looking for innovative ways to offer consumers products that will make their everyday tasks more enjoyable,” says Dawn’s Glenn Williams. Dawn Simple Pleasures has been introduced in three scents-Water Lily & Jasmine, Apple & Pear and Lemon & Tangerine-and is part of P&G’s restaging strategy for Dawn, which divides the brand’s SKUs into a base, plus or premium tier. Simple Pleasures falls into the premium ranking.

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.