Launched: April 2012

Marmite, the spread Brits love to hate, celebrates its 110th anniversary with a limited edition package. Featuring the Union flag anchored by Marmite’s familiar brand equities, the commemorative Ma’amite first launched exclusively in Sainsbury’s stores. Ma’amite is Marmite’s fourth limited edition offering.

Brand Identity and Package Design:
Hornall Anderson UK, hornallanderson.com