Pernod Ricard Korea launched Imperial 15 Limited Edition whisky in celebration of the brand’s 15th anniversary. Available for just two months this summer, the packaging featured a dragon illustration designed by Lee Hyun-Se, a professor of cartoon and animation at SEJONG University in Seoul. “I picked the dragon in order to represent charisma, a pioneering spirit and dominance,” says Hyun-Se. The limited-edition bottle also featured a three-step anti-counterfeit device. “An artistic collaboration is without doubt an opportunity to raise value over the long-term, by fostering brand loyalty and building a differentiated corporate image,” says Franck Lapeyre, CEO of Pernod Ricard Korea.