Launched: March 2012

The design for Kallo’s corn and rice snacks complements its new brand position: that Kallo provides simple, natural, pleasurable food for people who want to enjoy life and eat well. The system uses shapes to stylishly interpret the products and a combination of food photography and vibrant colors are used to depict the different flavors. Available in Waitrose and Tesco stores.

Brand Identity and Package Design
Pearlfisher, pearlfisher.com