Kallo, a natural and organic food company, has created a new brand identity and redesigned the packaging across its full product range. The packaging takes an uncluttered, understated approach and is designed to complement the brand’s new positioning “thought for food,” which highlights Kallo as the brand for people who think about what they eat.
The packaging uses sleek lines and stylish interpretations of each product to encourage mindful eating, with nutrition information on the front of all packs. “Packaging is so critical today and consumers are more demanding than ever about how products look,” says Patrick Cains, Kallo CEO. “The new designs will make Kallo stand out from the crowd on supermarket shelves … [and] make it easier for people to think about their food, helping them to eat smarter, and feel happier and healthier.
The new packaging debuts with Kallo Organic Soya Drinks, which arrived in stores in September, and will roll out across the entire line.
Launch: September 2011
Package design: Pearlfisher
[Deputy creative director: Sarah Butler; creative partner: Jonathan Ford; senior strategist: Georgia Levison; head of words: Sylvie Saunders; head of insight: Sophie Maxwell]