Starbucks is banking on the vintage appeal of its former logo to restore goodwill after what analysts describe as a series of missteps. The green-and-black icon on coffee cups has been swapped for a time with the all-brown logo the company used from ‘71 to ‘87. But, unlike the original, where the two-tailed mermaid was topless, this new version depicts her with flowing locks that “strategically” cover her. Somehow, that small tweak speaks volumes about how much Starbucks has changed.