To drive home the message that soy milk is a good alternative to cow milk, Russian brand agency KIAN designed an udder-shaped package for Soy Mamelle-an all natural, low fat soy milk. The green, spotted udder features specially designed valves that, when squeezed, can fill multiple glasses at once. When merchandised on shelf, the package is hung on rods to further emphasize its cow-like similarities. Soy Mamelle is available in glass and latex-the latex version is squeezable, just like, well, an udder.(Package design: KIAN, www.kian.ru)
