Though it operates seven stores, Moosejaw does the majority of its business online. So it’s no surprise that the personality-filled outdoors retailer uses its shipping boxes to create what it calls a “brand event.” The solution comes in the form of stickers-lots of them. Each outbound box gets a “Sealed with a Kiss” sticker, signed by the employee that packed the order, and a “No Knife, Use Teeth” sticker that conveys the brand voice. To play up a packaging re-use program, there’s another sticker that reads, “Don’t be surprised if you’ve seen this box before. We recycle.” For customers, the result is a refreshing experience with a touchpoint many brands overlook.