Infantino is taking its tagline, “We love babies, we adore kids, and we admire moms” to a whole new level with redesigned packaging. Each product in the line includes a small heart that says “Designed with Love in California, ” along with a new logo and updated color palette. “We’ve been listening closely to moms and we’re hearing loud and clear that shopping isn’t fun anymore,” says Colette Cosky, senior brand manager for Infantino. “Buying toys is getting too complicated for moms and they are getting less out of the whole experience.” As a result, the packaging uses straightforward language and simple, legible typography. The new look is expected to provide greater stand-out and make shopping more fun and memorable for mothers.