Lanjaron Mineral Water is packaged in a premium PET bottle targeted to premium restaurants and high-end hotels, where traditional glass bottles dominate. Sophistication was a must in this competitive landscape, and the sleek, clear shape of the bottle highlights the Spanish Mulhacén mountain that rises from its base, conveying a sense of purity and the natural origins of the brand. A simple, clean label with a white and silver color palette maximizes the transparency of the bottle.(Graphic design: Grupo Berro, www.grupoberro.com; Structural design: Tridimage, www.tridimage.com)
