Looking to strengthen its brand voice, Wisk relaunched its detergent with a new design and formula. The redesigned bottles give prominence to the brand’s equity color, red, save for the caps, which are color-coded according to function. The new, white logo also features more modern typography. “[Wisk] is now a standout in the category-screaming premium and performance, while remaining relevant and approachable to the consumer,” said John Nunziato, creative director of Little Big Brands, which enacted the redesign.
Little Big Brands, www.littlebigbrands.com