Natural and organic infant and toddler brand Earth’s Best has launched new Tots Flushable Wipes to appeal to mothers of potty-training toddlers. To create a fun factor, the packaging incorporates a whimsical jungle animal theme. Working with the form of the package-a film bag with a plastic flip top lid dispenser located in the middle of the bag’s front panel-designers turned the lid into an alligator’s mouth. The brand plans to extend the animal concept to other items in the toddler/personal care line.
LAUNCH DATE
Q1 2010
PACKAGE DESIGN
Smith Design
