Earth’s Best expands its line of organic baby food to include purees. Available in resealable pouches, the purees encompass all three baby feeding stages, including four months and up, over six months and nine months and older. The pouches use vibrant fruit illustrations, color-coded backdrops and numerical blocks to identify each flavor and feeding stage. “Moms shop by flavor and stage, so it was important to clearly differentiate between the nine variants, and others, as the line expands,” says Martha Seidner, vice president, Smith design and account director, Earth’s Best.

Launch
July 2011

Package design
Smith Design, www.smithdesign.com