Planning to expand distribution into major global markets in the near future, the Innisfree brand needed a fresh look to engage consumers and enhance shoppability. Mirroring the brand’s tagline, “Nature on a simple plate,” designers used a nature-inspired color palette and simple, but bold illustration style to strengthen shelf impact. Complementary colors were chosen as background colors to differentiate each variety. The goal of the new packaging was to attract a younger consumer and unite the fragmented brand.

October 2009

Duffy & Partners,