Innisfree, one of South Korea’s first all-natural beauty brands, has seen a 300 percent increase in men’s sales since the May launch of Forest for Men, with a package design by Duffy & Partners. Innisfree offers products with a simple, pure and masculine look, available in South Korea as well as globally online. The bottle and label design for Forest for Men has strong structured elements, representing the voice and interest of the male demographic and Innisfree’s natural qualities. The design elements are inspired by untouched botanical forests. Along with Forest for Men, Duffy has created packaging for Innisfree’s Moisture Effect for Men, Magic Floral, Tangerine Blossom, Green Tea and Mineral Makeup lines.
Duffy & Partners, www.duffy.com