aqua chem pool care productsAqua Chem Pool Care Products

Club Stores


 TFI Envision Inc. has refreshed the club store packaging for Aqua Chem’s Chlorinating Tabs and Shock Plus products. Aqua Chem pool care products are designed to help make water maintenance easier and more enjoyable for customers, and the brand desired the shopping experience to be just as straightforward. Aqua Chem commended the agency for better illustrating the product on package, calling out key features, and developing a communication hierarchy. With all of the options surrounding consumers, defining the product category quickly in club is crucial. The label colors, introduction of a wave of blue pool water, and effervescing product form help to relay this information. The design execution helps to define the brand’s positioning and exudes confidence in the product.