To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. Following through on the brand’s simplicity principles, its packaging became simplistic as well, featuring a white background and prominent food photography. The modern, clean design was made to reflect the pure, quality ingredients contained inside the package. A splash of color tops off the design, giving it an organic feel, thanks to the green color choice. “By establishing the fresh and modern look with simple photography and a splash of color, we set the stage for all of the other brand communication touchpoints,” says Tammy Vaserstein, creative principal of Moxie TM. (Package design: Moxie TM,www.moxietm.com; Cartons: Tetra Pak,www.tetrapak.com)
