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12 inches is a fresh fruit syrup being marketed to bars and restaurants for mixed drinks. Named for the height of the slender bottle in which it’s packaged, 12 inches sports a label that is also 12 inches long, printed on packaging tape that does double-duty as signage and merchandising. Graphics are color-coded to identify flavors like raspberry, passion fruit and tamarillo.(Identity and package design: War Design Studios, www.wardesign.com.au)
