A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story. The package redesign makes prominent use of sepia photography to represent the origins of the ingredients and to serve as a backdrop for an updated brand mark. The simplicity of the new package design is meant to convey a premium image and let the “heartland” ingredient origins shine at the same time. Package redesign: Wallace Church (www.wallacechurch.com).
