Yoplait redefined the European yogurt segment in the ’90s by introducing teens to the idea of yogurt-to-go with its Yop brand. Now, the company has created a novel product to maintain relevancy with a new generation of teens. Partnering with brand and design consultancy Dragon Rouge, Yoplait introduced Dizzy by Yop in packaging that provides breakthrough cues for the category: an aluminum bottle, a bold purple color and block letter typography. A playful brand character (a moose) engages the target audience on a dynamic and irreverent level. (Brand and package design: Dragon Rouge,www.dragonrouge.com; aluminum bottles: Boxal,www.boxal.com)
