Specializing in fresh, natural products, café chain Pret A Manger has introduced a new look for its Pure Pret line of sparkling juices. The cans feature food-inspired characters, such as a goldfish made from oranges. Detailed printing allows the characters to reflect the texture of the foods they’re made from. The whimsical characters make for an eye-catching can, while the clean, white background unifies the line with the rest of the brand’s products, strengthening brand identity and reinforcing the beverages’ natural ingredients. Metal cans were chosen for their recyclability.

February 2010

Crown Bevcan Europe & Middle East,www.crowncork.com