Old Style Beer has been the official beer of the Chicago Cubs since 1950. To celebrate this 61-year partnership, Old Style is launching a new campaign that features limited-edition Old Style and Old Style Lite bottles. Covered in shrink sleeve labels designed to look like wooden baseball bats, the collectors’ bottles have the Cubs and Old Style logos, along with the phrase, “Chicago’s Beer Since 1902” etched into them. “The baseball bat bottle design pays ultimate respect to the sport and the team,” says Victor LaPorte, partner, Scott & Victor, the marketing group responsible for the campaign.
Launch
April 2011
Package design
Scott & Victor,www.scottandvictor.com
