Last year, Caribou Coffee launched a redesign that featured “bousims”-phrases that encourage customers to live life to the fullest. The coffeehouse is now bringing its customers into the conversation with its new, limited-edition packaging, available through October. Inspired by Caribou’s tagline, “Life is short. Stay awake for it.”, every cup, napkin and window graphic includes consumers’ responses to what they “stay awake for,” from “driving with the top down” to “last ride on the ferris wheel.” The cups also come with a “They Made the Cup” sleeve, while the in-store signage highlights consumer generated images.
Launch
February 2011
Package design
Colle + McVoy,www.collemcvoy.com
