A functional water brand acquired by PepsiCo in 2008, V Water has been relaunched under the SoBe brand. The new design retains V Water’s white background but the mountain visual has been replaced with SoBe brand equities, including lizards, scales and the SoBe logo. The two lizards on pack flow together to represent an infinity sign that “relates to the fact that V Water can lift your mood and keep you going through the day,” says Arron Egan, senior designer at Blue Marlin, the firm responsible for the redesign. The bottle itself also features a new cork screw design that can be seen across the range of six flavors.

April 2011

Package design
Blue Marlin,www.bluemarlinbd.com