Designed for the growing number of busy professionals who want high-quality food but don’t have the time to cook, Dinner for N is the newest fresh food kit to hit shelves. ‘N’, which stands for anyone, communicates the universality of the product, “an easy fine dinner pack that everyone can DIY and enjoy.” The paperboard box features a white-and-turquoise chef’s jacket, complete with two triangular windows (between the chef’s arms and body) that allow consumers to view the fresh ingredients. Dinner for N is available in five varieties, including rib eye steak, sirloin steak, pork chop, salmon filet and pasta alla carbonara.

Launch
April 2011

Package design
Dragon Rouge China, www.dragonrouge.com