Absolut debuts its first high-end vodka, Absolut Elyx. Produced in a 1929 copper rectification still, the small-batch vodka is made from hand-selected estate wheat, naturally filtered water and has subtle floral and fruity tones. Designed to highlight the copper catalyzation process, the square-shaped bottle features a prominent, copper-colored cap and copper and platinum pin-striped ellipses. Absolut Elyx is currently available in Canada, Greece, Korea and Mexico, with additional markets launching later in the year.
Launch
December 2010
Package design
Absolut,www.absolut.com; The Brand Union,www.thebrandunion.com; and No Picnic,www.nopicnic.com
