Give Water enacted a redesign to bring its charitable mission to the forefront. The brand devotes 10 cents for each bottle sold to a cause identified by one of four SKUs. New bottle designs, one for each SKU, feature a “droplet” graphic that’s filled with iconography to represent the cause. The Give Hope SKU, for instance, supports local breast cancer charities and features the iconic pink ribbon inside the droplet. Typography, including the Give logo, was redesigned to express the personality of the brand, while packaging copy was updated to strike more of an emotional chord with consumers. The brand is also reportedly the first to use an oxo-biodegradable PET bottle in North America, saying it recycles with traditional PET.
Launch
August 2010
Package design
Little Big Brands
