U.S.A &gt; Sierra Mist

U.S.A > Sierra Mist

Responding to consumer demand for more natural products, Sierra Mist re-launched as Sierra Mist Natural.

Responding to consumer demand for more natural products, Sierra Mist re-launched as Sierra Mist Natural. The transformed lemon-lime soda is now made with real sugar and no artificial flavors or ingredients. To highlight the new, natural profile, the brand updated its package design and logo, featuring bright fruit visuals, a striking splash and modern, green typography.

Launch
September 2010

Package design
Goodby, Silverstein & Partners,www.goodbysilverstein.com; the internal Pepsi Design Group,www.pepsico.com

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.