The husband and wife team behind Bionaturae organic pasta are making history with their new, innovative health food brand Jovial. The company is the first to offer Einkorn pasta-the oldest species of cultivated wheat-at a commercial level. The predominantly white packaging is designed to stand out on shelves and features a watercolor landscape that is reflective of the Italian agricultural heritage. The die-cut window is also integrated into the design as a stalk of wheat, further enforcing the origin of the product. The pasta is available in white, brown rice and whole grain varieties.

Launch
July 2010

Package design
Pearlfisher, www.pearlfisher.com