Vermont-based Grace Potter & the Nocturnals, one ofRolling Stone’s best new bands of 2010, teamed up with Lake Champlain Chocolates to create their own chocolate bar, “Grace Under Fire.” Looking to capture the right balance between rock n’ roll and chocolate, the package features a highly stylized image of Potter performing on her guitar while surrounded by fire. “Grace wanted something that felt like a piece of class rock memorabilia, and taking that idea and making it look delicious was a lot of fun,” says Keri Piatek, design director at Place Creative. The limited-edition bar contains 54 percent dark chocolate, red pepper, roasted pistachio and hints of cinnamon and vanilla.
Launch
June 2010
Package Design
Place Creative Company
