Europe’s favorite cookie has a new look that hearkens back to the brand's 75-year-old-history.

Though Anna’s Thins are boasting a new look, Europe’s favorite cookie hasn’t changed a thing about its 100-year-old secret family recipe. More than one billion Anna’s Thins are sold globally. The new packaging hearkens back to the brand’s heritage; the logo has been refined and restored with new photography that reinforces the cookies’ distinctive flavors. “We focused on the unique shape [of the cookie] and ritual of eating Anna’s cookies,” explains Turner Duckworth creative director Sarah Moffat. To commemorate the redesign, the brand is offering a collector’s edition tin for North American consumers.


Launched: October 2011


Package design: Turner Duckworth