Wheat Thins launches its latest product, Wheat Thins Stix, in new, user-friendly packaging. The whole grain, stick-shaped snacks come in a unique trapezoidal box that, when the flaps are bent down, transforms into a wide mouth container ideal for snacking. The Stix are available in Fire Roasted Tomato or Honey Wheat and are integrated into the package design-creating the “x” in the Stix word mark.
Launch
August 2010
Package design
Kraft Foods Snacks R&D
