The founder of Fuze and Nos Energy, Lance Collins, introduces his newest all-natural and exotic product line, BODYARMOR. Designed for active lifestyle consumers, the fruit-flavored beverage is a blend of coconut water, antioxidants, vitamins, amino acids and electrolytes. Collins worked closely with Flood Creative to develop the look and feel of the brand, including the proprietary bottle shape and color-coded graphics that feature vivid photography of the main ingredients. BODYARMOR is available in raspberry blueberry goji, cranberry citrus, tropical mandarin, strawberry banana guava, orange mango black & green tea and pomegranate acai green tea.
Launch
June 2011
Package design
Flood Creative,www.floodcreativeny.com
